Real Estate guide
How to make a local real estate market update briefing with AI
Two hosts break down your local housing market — prices, trends, and what's moving — in a tight monthly briefing.
Turn this month's prices, inventory, and days-on-market into a sharp two-host market briefing your buyers and sellers will actually finish — no mic, no editing.
A real estate market update is one of the highest-leverage pieces of content an agent can produce, and one of the easiest to put off. Clients want to know what's happening to home values in their zip code, whether it's a buyer's or seller's market right now, and where prices are heading — but turning a spreadsheet of median price, inventory, and days-on-market into something people will actually listen to usually means scripting, recording, and editing you never get around to. The Property Market Update template removes all of that.
Instead of a mic and an editing timeline, you paste your numbers and talking points and Pollinator Studio writes a clean two-host briefing — a host who lays out the data and an analyst who explains what it means for buyers and sellers — then voices it, mixes in a confident background bed, and hands you a ready-to-publish episode with an RSS feed for Spotify, Apple Podcasts, and Amazon Music. It works as a monthly market recap, a neighborhood-specific update for a listing, or a recurring newsroom edition for a brokerage covering several markets at once.
How to make one with Pollinator Studio
- 1
Start from the Property Market Update template
Open the template library and click the pre-built Property Market Update template (Real Estate category) to spin up a new project in one click. It comes wired with two hosts, a market-briefing script structure, and a clean professional background bed, so you can run it as-is or treat it as a fully editable starting point. Available in both Creator and Newsroom editions.
- 2
Add this month's market data
Paste your numbers and notes: median and average sale price, inventory and months-of-supply, days-on-market, list-to-sale ratio, mortgage rate context, and any standout neighborhoods or price brackets that are moving. You can paste a market report, drop in an MLS-stats URL, or just type the topic and a few bullet points — the AI organizes it into a logical briefing.
- 3
Choose your two hosts
The default pairing is Charon as the Market Anchor who delivers the headline numbers and Sadaltager as the Analyst who explains what the trend means for buyers versus sellers. Preview any of the 73 AI voices, swap either host to match your brand, and set each one's delivery and pace — a steady, authoritative anchor and a slightly warmer, conversational analyst read very well for this format. You can add up to 4 anchors if you want a local-expert guest.
- 4
Generate and review the script
AI turns your data into a back-and-forth briefing — headline numbers, the trend story behind them, and a clear 'what this means if you're buying or selling' takeaway. Edit any line, correct a figure, tighten the open, and rewrite the intro/outro prompts so the hosts name your specific market and your brokerage every episode. Add workspace pronunciation rules for tricky neighborhood or street names so they're always said correctly.
- 5
Generate audio and render
Each segment is voiced in parallel and mixed with the background bed and transitions — a 5–8 minute briefing renders in a couple of minutes. Add your own cover art or generate one, so the episode looks on-brand in podcast apps and on social.
- 6
Publish — or schedule it
Download the MP3 to drop into emails, listing pages, and social, or submit your built-in RSS feed once to Spotify, Apple, and Amazon Music. In Newsroom edition, connect an RSS, WordPress, or JSON feed of your market data and set a monthly or weekly schedule with auto-publish so each update builds itself.
Make it your own
The Property Market Update template is ready to use as-is — one click and you're generating. But every part is editable: swap any of the 73 AI voices and set each host's delivery and pace, change the background music, edit the AI script and intro/outro prompts, set the length, and add your own or AI-generated cover art. Use it as-is for a quick monthly update, or make it yours: swap from 73 voices and set each host's delivery and pace, rewrite the AI script and intro/outro prompts to name your market and brokerage, change the length, add your background bed and cover art, then save it as your own reusable template for next month.
Prefer to start from scratch? Build your own custom template and save your setup to reuse for every future episode.
Tips for a great real estate episode
- Lead with the one number that matters most to your audience — usually median sale price or months-of-supply — then explain it. Don't bury the headline behind methodology.
- Always close with a clear buyer-vs-seller takeaway. 'If you're selling, this is your window; if you're buying, here's where the leverage is' is what gets the episode shared.
- Name the specific market in the title and intro every month ('Austin 78704 market update — May 2026'). Hyper-local titles are what rank and what clients search for.
- Add pronunciation rules for neighborhood, subdivision, and street names so the hosts never mangle a local place name — it instantly signals you actually know the area.
- Save your customized version as a template after the first episode. Next month you only paste new numbers and hit generate — the voices, music, and structure stay identical.
What you can do with Pollinator Studio
- 100+ ready-made templates — one click to start
- 73 AI voices — preview + per-host delivery & pace
- AI script from a URL, pasted text, or a topic
- 83-track licensed music + transition library
- AI-generated (or upload your own) cover art
- One-click RSS distribution to Spotify, Apple & Amazon
- Schedule daily/weekly auto-generation + auto-publishing from your feed
Try the Property Market Update template free
30 minutes of audio per month. No credit card, no microphone.
Start freeFrequently asked questions
Where do I get the market data to paste in?
Use whatever you already pull for clients — your MLS market stats, a local board report, Realtor.com or Redfin market pages, or your own CMA notes. Paste the numbers and a few talking points; the template handles turning them into a spoken briefing. Always double-check the figures in the generated script before you publish.
Can I make a separate update for each neighborhood I cover?
Yes. Save your setup as a custom template, then run it once per area with that neighborhood's numbers — same hosts, music, and structure, only the data and the market name change. In Newsroom edition you can connect a feed per market and schedule them to auto-publish.
Which voices does it use, and can I change them?
It defaults to Charon as the Market Anchor and Sadaltager as the Analyst — a confident, professional pairing that suits financial and real-estate content. You can preview and swap in any of the 73 AI voices, set each host's delivery style and pace, and add up to 4 anchors for a guest expert.
Can I automate a monthly update without rebuilding it each time?
In Creator edition you generate each update on demand from pasted data — fast once you've saved your template. For fully hands-off recurring editions, switch to Newsroom edition, connect an RSS, WordPress, or JSON feed of your market data, and set a weekly or monthly schedule with auto-publish.
How long should a market update briefing be?
Aim for 5–8 minutes. That's long enough to cover the headline numbers, the trend behind them, and a buyer/seller takeaway, but short enough that busy clients finish it. The template length is adjustable if you want a quicker 3-minute recap or a deeper monthly review.
